The platform is rolling out a updated setting that enables them to lessen the amount of AI-made videos appearing in their streams. This step comes as the company revealed that it now features in excess of 1 bn content made with AI.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a full-scale release. This shift coincides with a increase in content created by AI, fueled by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly a tenth of the most rapidly expanding channels on a competing service exclusively feature AI-generated videos. A large amount of this output is classified as mass-produced AI material, a label for inferior, factory-style content that is typically nonsensical or surreal.
Our research shows that a lot of users appreciate content produced via AI tools, including digital art to science explainers, and we aim to give people the power to see more or less of that, according to their own likes,” stated a platform representative.
Scale of AI Content
TikTok shared that there are now over a billion videos on its app identified as made with AI. Collectively, in excess of 100 mn media items are submitted to the app daily, making AI content a minor part of its overall inventory.
User Control Features
Viewers will be capable of reduce or increase the level of AI content they watch by using the content preference feature in the platform and choosing the AI content topic. Additional categories that are already be modified under the tool encompass news, clothing, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s policies require creators to tag convincing artificially created content, and it bans harmful AI impersonations of public figures or critical incidents. Any realistic artificial content that is without a tag can be taken down under its community policies.
In addition, the platform will now attach an “AI-made” tag to content produced via its proprietary AI systems, or identified by an cross-platform project for recognizing AI-generated material. This step is aimed to help prevent users from seeking to evade the disclosure requirement.
AI Literacy Programs
TikTok is additionally introducing a two million dollar awareness program for experts and organizations to develop educational content about using AI responsibly. This project will support non-profit groups dedicated to training programming and robotics.
Moderation Strategy
The platform has justified its moderation strategy, following debate over plans to cut jobs for a large number of review team members in Britain. The company is expected to eliminate 439 jobs in its trust and safety team in the UK capital, with trade unions and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A trust and safety lead clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by eliminating the most harmful content prior to it is viewed by staff. TikTok announced a 76% decrease in shocking and graphic content reviewed by human moderators over the last 12 months due to the use of its automated systems.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to minimize viewing of harmful content as swiftly, which is the area in which a significant AI assistance is really helping us process content quickly.”
